How would you define the term 'creativity'? Probably everybody would come up with a different answer, since that's just the essence of creativity,
right? Thinking things, or making things? Well thats fine, i guess we can agree on that. But one facet of creativity remains mostly dormant in our opinion:
It's the 'creation', and with that we dont mean the physical result of busy hands, yet more the crafted (un-)intentional meaning of it, within the
imagination of the target audience. The actual relationship, that exists only in the mind.
It is the driving factor behind a lot of things, not excluding the popularity of your business. That's why here at Identity Storywise 'creativity' equals:
"Successfully transferring a constructive idea or intention, from one person to the other, through physical or mental perception, aiming to win or maintain
trust." At the foundation of this, surely lies the degree of art and dedication that can be found in these expressions of creativity. Is it seductive,
attractive and therefore contagious? It is no miracle that the big companies get the most talented media artists and well shaped models to fit them
into a tailored and perfect appearance. Surely nothing, for people within a vain society is as attractive, as the elusive.
Through so called 'Dream Illustrations', Identity Storywise tries to stimulate the human behind the professional, by providing a unique view into their own
ambition. Tangible and understandable, no longer an abstract idea that exclusively lives in the fantasy. Handed over to the eager hands of the originator,
who will try to put him/herself to the test and convert what was fiction into what could be reality. The currency of identity is a good story, driven by
passion, executed with patience and achieved with perseverance. Three P's, as recognized through the mountain peaks in the illustrations.
"The path is long, the effort sometimes relentless, but satisfaction follows after each step. The goal? Find wisdom in your own story, and no longer be
at the mercy of the elusive."
Our 'Dream Illustrations' take place on a fictitious island. All inhabitants have their own task to fulfill, which is based on their true identity. All
illustrations are hand crafted with pen, pencil and paper. Freeful representations of a way of collaboration, which down the lane, we aim to achieve
through our ongoing 'creative network' development.
"An unusual yet daring initiative of the author to combine the disciplines of marketing, imagination and programming, in attempt to assist the struggle
for identity and openness of the auto-didactic creative."
Within the anticipated 'creative network' members are able to maintain and grow both their business and creation story. They pick and choose an on-demand
support team of creatives and business oriented professionals, to accommodate them while making effort in realizing their ambitions. Besides on the member
site which appears to run standalone, the centralized website can be selected to offer the products and services as another channel of sales and promotion.
Software development for this is ongoing, and already available for pilot projects.
See the Storywise features above, or below the projects which helped push the initiative forward.